Prior to joining Allimar Marketing, Teresa Holden gained solid hospitality industry experience with over 20 years marketing luxury hotels. She has been affiliated with The Ritz-Carlton Hotel Company, Wyndham Hotels & Resorts, Ian Schrager Hotels, W Hotels and St. Regis Hotels & Resorts. While serving in various sales and marketing capacities, Teresa became a specialist in establishing strategies to increase market share, improve product positioning and meet challenging revenue projections in every market segment.

Holden has been the recipient of numerous awards within the organizations where she has been employed including Sales Team of the Year and Hotel of the Year. She was recognized for exceptional leadership skills in addition to revenue/market share increases and customer procurement. She participated in the launch of W Hotels and has been a spokesperson for the brand on several television shows in addition to interviews with The Los Angeles Times, The Los Angeles Business Journal and The Wall Street Journal. When asked about the current state of the hospitality industry, Holden said:

“With all the changes in our world and our industry, there has never been a better time to re-examine how we do business. The changes will continue to be rapid and only the most nimble will stay ahead of the game. Understanding trends, exploring new concepts and embracing a creative approach are the essential tools for success in today’s market.”

Favorite quote:

It's kind of fun to do the impossible. –
-Walt Disney