The internet continues to increase in popularity and with that comes the opportunity for independent hotels and inns to position themselves prominently in an extremely cost effective way.
We provide complete electronic marketing solutions including:
- Website design and analysis
- Search Engine Marketing with customized reports
- Booking Engine
- e-mail harvesting/database development
- Electronic Advertising
Some travel statistics to consider:
- 64 million (30%) of the adult population use the internet for travel & destination information
- Nearly 45 million people used the internet to book at least one travel source or product
- Online bookings increased by 11% in 2004
- 36 million travelers signed up for email offers and promotions in 2004
- Less than 25% of internet travelers shop by brand name
- More than 70% search by a query such as “hotels in Seattle”
Cost effective Allimar services that will help you increase revenues:
- Well designed, on-line booking engine
- Effective collection and storage of email addresses (with guest preferences) for electronic marketing
- Search engine marketing (organic and paid)
- Develop key word list for use in your website and in your paid search engine marketing effort
- Develop a new website or revamp your existing site to make it more accessible to search engines
- Create and distribute an effective email template for promotions and develop an electronic newsletter
These services will:
- Help you capture your fair share (or more!) of the market
- Position you with the larger hotel companies on the internet
- Identify entry and exit points in your website to decrease abandonment and increase bookings
- Convert “lookers” to “bookers”
- Increase traffic to your website which will result in more bookings
Case Study 001 (PDF)
There are measurement tools in place for every service we offer. The attached report is from 2004 for a 93 room hotel in northern California that booked almost $1 million in revenue in their first year with an internet marketing strategy.
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